It is Wise that You Must Avoid the Use of Outdated SEO Techniques
With Google and other search engines keep updating their search quality guidelines, marketers and advertisers are forced to keep up with the trend. They have to update their knowledge and implement new SEO techniques for getting the desired results and at the same time those techniques must be fully compliant to the search guidelines put forward by Google and Yahoo. It is true that some of the techniques which we use today may become outdated in the near future, due to roll out new algorithm updates by Google. So, it is becoming necessary for marketers and advertising to update their knowledge in SEO and must be aware of the recent developments happening in the online marketing industry. Here are some outdated techniques related to SEO that many marketers use today and here the alternate ways you can use instead of the old ones and for getting desired results.
Mimicking Your Competitor’s Actions
When comes to marketing strategies, there are companies which used to copy their competitor’s strategies while thinking that it’s worth doing. The only objective these companies want to fulfill is to “beat” their competitor and they won’t give time for their marketing specialists to fully research and plan strategies. These companies don’t understand that many top brands such as Amazon and Samsung devise unique strategies and test them in live field.
If you want to gain an upper edge over your competitor, the effective and alternate way is to listen or gather feedbacks from your stakeholders such as clients, customers, partners, investors and employees. Try to arrive at decisions based on the feedbacks of your stakeholders and you have to do a thorough market research for gathering info on recent market trends.
Penalty Action Due to Duplicate Content
There are many business owners who do not spare their time to know about duplicate content and its effects in their overall SEO campaign. Also, there is a misunderstanding that duplicates content can cause penalty action or the duplicate content is itself a penalty inducing issue. In reality, duplicate content only affects you only when your whole website is a copy of someone else’s website. Most of the time, the duplicate content is an obstruction to website performance but most likely not the reason for a sizable drop in search traffic and definitely not a search engine penalty.
To check out whether your meta-descriptions and title tags are duplicated, visit Webmaster Tools regularly and thereby you will get an idea of what might be causing duplicate content or website crawling problems. According to many digital marketing specialists, maintenance is the most effective strategy to prevent duplicate content related issues.
More Number of Links Means More Rankings
Even though Google and other search engines consider links as a website rank determining factor, there are those who believe the ‘fact’ that if their site has more number of links means the search engines will award them with more search result rankings. There are websites that are still getting penalized due to the overuse of link building tactics and there are those which engage in paid link schemes that are not fully acceptable for Google’s Penguin algorithm updates.
You need to focus on an SEO strategy that will not only results in links, but also send new target customers through those quality links and convert them into repeat customers. For your information, the factors other than links that determining ranking of a website includes social data, local, news, customization, content relevant to search query and many more.
Update Your knowledge of Recent SEO Developments
If you are a business owner and have perquisite knowledge about current developments happening in the SEO world, it will be easy for your marketing team to come up strategies based on your requirements. If you are stressing your team in using old and outdated tactics, then the results of the SEO campaign will be negative and greatly affect your business revenue.