Content Marketing

Successful Content Curation is Possible by Finding Top Industry Experts

It is well aware that creating fresh and genuine content is not that easy, and it takes so much time and effort. But for content marketers, who are on the verge deadlines or want to create a new topic based on an article they read on another website will go for content curation. Basically, content curation is the curating of ideas and existing content to share existing content or make your own content.

For example, you see a blog post about “Businesses Need to Implement Mobile-Centric Marketing Campaigns in 2015”. You read the article, and review the comments posted under the blog. You know your readers would be interested in this topic, so you notate the blog after you have reviewed it and come up with an article or blog for your readers on your own. It could be inspired from a paragraph in the article, a comment, the title itself, etc. You can link to this blog in your own piece of content, and you can open share icon and share it your social media friends or followers. Or, you may even grab the link and schedule it out in Hootsuite to all your platforms, and make sure you do not forget to mention the author of the original blog material.

How to Find the Reliable Information Sources

When it comes to content curation, you need to find reputable source information for creating your piece of content based on that information. According to many content marketing experts, quoting industry leaders and dedicating enough time to finding unique content will affect your own online visibility and your social media reputation. Now, you might think what it takes to find the industry leaders and pinpoint the best articles for topics of interest. For that, you can rely on the following strategies to recognize and curate real quality sources of information.

  • Using Facebook and Google+ – Both of these social media channels enable you to join groups based on a particular industry. These groups can provide you excellent content curation suggestions, and will let you know which individuals to follow. Also, most of these groups consist of active participants and experienced professionals who share interested curated content as well as their original pieces. Being an active member of such groups will also let you know want industry representatives are interested in, what the newest trends are and how to diversify your content. 
  • Following Industry Leaders On Twitter – By following top industry experts on the popular microblogging site Twitter, you will get access to an overflow of excellent content curation choices. The idea is similar to finding the best online journals and authors. For a start, you can search Twitter profile biographies for particular keywords. Twitter also provides you some great ideas on the basis of your interest and your own profile based on the “who to follow” recommendations. You can also use the WeFollow app to find prominent Twitter users and industry leaders.
  • Measuring Social Influence – When you are looking for top industry experts, how can you make sure that they are well recognized in their respected industries? In fulfilling that, you can use social influence metric tools which assess the “social influence” of each company and individual that uses social media. The social media authority and the audience’s response are both used to determine the relevance of content shared through particular profiles. The most popular social influence, measuring tool is the Klout and it relies on more than 400 metrics to determine the social influence of Facebook, Twitter and Google+, and even WordPress accounts. The Klout uses its algorithm to give each influence a score ranging from one to hundred. This score can give you strategic benefit when it comes to discovering prominent industry leaders and getting access to their content.

For speeding up of your content curation process, there are many effective tools such as, Quora, ContentGems and Storify. You can go through the media you like and read everything to discover relevant pieces of content. Keep in mind that this approach needs lots of time and hard research.